Cowen Research and Headset Partner to Deliver Proprietary Data and Thought-Leadership in Analysis of Emerging Legal Cannabis Industry
“In an industry that is growing and evolving as quickly as the legal cannabis industry, it is critical to base investment research on analysis that is rigorously data-driven,” said Vivien Azer, Managing Director at Cowen. “The distinct trends noted in today’s report around pricing, disruptive form factors and shifting consumer preferences are squarely based on sales data drawn from states representing nearly one-quarter of the total U.S. population residing in jurisdictions that have legalized cannabis for adult-use. That is the kind of data that has traditionally been lacking in the cannabis industry, so I’m delighted that our partnership with Cy Scott and Headset is paving the way for this next step forward in our research thought-leadership in the sector,” concluded Azer.
Vivien Azer has been recognized by Institutional Investor on multiple occasions for her analysis of the Tobacco sector and estimates the U.S. cannabis industry could reach
“As the industry continues to mature at an ever increasing pace, it is critical for operators to understand consumer purchase patterns derived from real-time point-of-sale transaction data,” said Cy Scott, Headset Co-founder and CEO. “Cowen has been forward thinking in their industry-leading research for this new industry, establishing themselves as thought leaders with well-thought out analysis built on data. We are happy to be partnered with Cowen as they continue to offer services in their coverage and event hosting around the cannabis industry.”
Headset is a data and analytics service provider for the cannabis industry, with a mission to help operators make more informed business decisions through data. Headset focuses on consumer transaction information to help cannabis retailers better optimize operations while leveraging aggregate and retailer-direct sales data to provide product manufacturers, processors and distributors the tools to identify trends and opportunities, stay competitive, and collaborate with retail customers.
In addition to leading-edge analytics and data visualization platforms, Headset frequently releases industry reports, sharing the insights from their aggregate data with the growing cannabis industry.
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Source: Cowen Inc.